Plenty of shadow work kills innovation enthusiasm.
"The number of things that you need to know is high and the number of people
that have grown up knowing it is low..
Many companies are looking for 'a five-headed monster'..
-> Plenty of shadow work once taken care by support staff <-
All of this extra work is wearing down workers.
In a 2007 study, 38 % were fatigued...
The robots are in charge now, pushing a thousands routine tasks onto each of our back"
http://www.nytimes.com/2011/10/31/business/media/ad-companies-face-a-widening-talent-gap.html?pagewanted=all