PLEASE PUBLISH that in CAPITALS and FAT. Simpler Mind.
"Science is not meant to be pithy or snappy. It is not even meant to be conclusive on a day-to-day basis.
There is so much background literature, fact-checking, data assessment, and replication involved
that the kinds of conclusions scientists come to on a monthly or even yearly basis
would seem way too trivial for a news headline. Which is why reporters are constantly making science out
to be what it isnít and scientists are almost always unimpressed with journalists reporting on their work.
--> The point is, this messiness of science with its endless years of research cannot be summed up in a
few hundred words and neatly tied with a bow harboring a big idea or mindblowing theory."
Somehow all the communication experts in advertising, design, social media are all telling us 'everything'
(as a polymerase , proteomics, or a high tech gadget) has to be described so easy as an ox plough ... ;-)