"Back in the social media dark ages (2002), good friend Tom Davenport wrote a seminal book,
The Attention Economy: Understanding the New Currency of Business. In it, he declared that the most significant problem
in today’s business world is not competition, lack of skilled employees or an uncertain economy, but ATTENTION DEFICIT.
We’re all ADD and everyone is competing for our attention.
Now Goran Kimovski (Kima) writes a blog piece in which he makes sure we “get it.”
In the Attention Economy, you have to earn people’s attention.
It’s all about adding value — and each individual gets to define value in their own way.
“No, you’re not annoying, just boring! Attention is the new currency in our world and
you need to offer something in exchange if you want me to listen to you.
Telling me what to do, how to do it, when to do it doesn’t cut it anymore.
Teaching me old solutions for old problems doesn’t inspire me anymore"