All change is against the rules. Innovation durch dressierte Äffchen?
""Nobody ever got fired for buying IBM."
That chestnut has morphed from sales proposition to object lesson on the perils of clinging to convention in less than a generation. We've ditched the dark suits and "sincere" ties of our father's IBM for black turtlenecks and jeans, and we've embraced the "think different" ethos of Apple's celebrated campaign:
"Here's to the crazy ones. The misfits, the rebels, the troublemakers, the round pegs in square holes. The ones who see things differently."
Making your organization a home for heretics just might be the best way of making sure it has a future.
That's the case Carmen Medina makes. Medina, who spent her nearly 32-year career "being a heretic" inside the CIA, one of the most tightly controlled organizations on earth, argues that "all change is against the rules"